Please register for this webinar here.

About the webinar: We've all watched the American shows and movies, and it's easy to assume we already understand how business gets done there. In practice, how relationships turn into deals looks very different on the ground. Alaina Kennedy of A.Kennedy Consulting walks through a practical roadmap for European companies entering and growing in the US: how business relationships really work, effective prospecting and networking, and building the internal champions who move deals forward.

About the Speaker: Alaina Kennedy is the founder of A.Kennedy Consulting, where she helps international companies navigate go-to-market strategy, relationship building, and business development in the US. A mentor for SPARKBordeaux, she brings that same practical, on-the-ground perspective to founders across the SPARK network.

This webinar is organized by SPARK-Bordeaux, Université de Bordeaux.